Advances in Networks

Archive

Volume 11, Issue 1, December 2024

  • Research Article

    The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

    Samuel George Etuk*, Ini Smart Udoh, Aniefiok Okon Akpan, Effiong Mfon Isaac

    Issue: Volume 11, Issue 1, December 2024
    Pages: 1-7
    Received: 26 March 2024
    Accepted: 19 April 2024
    Published: 30 September 2024
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    Abstract: This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected wi... Show More